Our Idea | Notion

Gamifying a Personalized Map Route of Ikea (App)

Target audience: Generation Z or Alpha (shoppers of our generation)
App Features
- Dashboard
  - Shows total reward points
  - Where reward points are coming from
  - All choices to use reward points
- Personalized Map
  - User inputs items
  - AI creates map route with recommendations
  - Displays product history
    - IKEA item name translator
    - Design heritage/product stories
      - Åsa Nordin, Identity and Symbols Leader: “[Ingvar Kamprad] wanted to give each product an identity, a character.”
        
        “It adds an emotional value. And it also adds uniqueness”
        
        https://ikeamuseum.com/en/explore/product-stories/
        
        material history
        
        wood
        
        comes from eco friendly places
- Cashier
  - Self service: items automatically get inputted
  - Cashier service: items are automatically inputted
Show important IKEA landmarks that often go unnoticed:
- Swedish design gallery (embedded within restaurant, so I’ve miss it so many times)
- Second-handed furniture place (hidden in corner)
- Kids play area (hidden in corner)

How to get reward points:

Action	Reward Points
Buy 1 item from second-hand store	5**
Purchase expected item	1 point for every £5 spent**
Purchase unexpected item from AI recommendation	2 points for every £5 spent
Purchase unexpected item not from AI recommendation	1 point for every £5 spent
Subscribe to IKEA newsletter and SMS notifications	2
Create an IKEA Family profile	5**
Purchase ice cream at end	1 point for every £5 spent
Give back old IKEA items: participate in sell-back program	20
Purchase from IKEA online	1 point for every £5 spent
Eat at restaurant	2 points for every £5 spent
Drop off kids at Smaland play area	5
Follow anchor route	5
Attend IKEA workshop	20**
Book and attend a planning appointment (excludes kitchen planning)	25**
Log in to your IKEA Family profile on website or app	1**
Create and save a wish list	2
Post 5 selfies of “Our Swedish Traditions” board or any Swedish symbols around the store in restaurant on X	5
Try out IKEA Kreativ (house design planning page)	2

**obtained point values from website https://www.ikea.com/gb/en/ikea-family/benefits/rewards/#2c129fd1-bc01-11ec-bd22-89ec8a6b4693

Except for the actions coloured in blue, points will only be credited once per week per activity. Collected points can take up to 48 hours to arrive in your account.

You can use points for:

Home delivery	Swedish restaurant	Discountes on purchases	Other
50 points: get £5 off delivery	22 points: get a Daim cake for 10p	125 points: save £10 when you spend £11 or more	100 points: get a free plant to convert lawns into meadows, contribute to pollinator gardens or large rooftop garden
100 points: get £10 off delivery	33 points: geta 9-piece breakfast for 50p	250 points: save £20 when you spend £21 or more
150 points: get £15 off delivery	45 points: get one meal of 8-piece meat or plant balls for 50p	500 points: save £40 when you spend £41 or more
200 points: get £20 off delivery	68 points: get a salmon meal for 50p
	94 points: get two meals of 8-piece meat or plant balls for 50p

Gamifying a Personalized Map Route of Ikea (App)

Brainstorm at TKS